Stay in the Game
Concept + Art Direction: Athleta GIRL seasonal brand video around the importance of sport for young girls. Real people casting and project collaboration youth spoken word poets. Location research + selections. Close collaboration with Editorial Director and Youth Spoken Word director to develop script and tone. On-set art direction and post-production editing direction.
Motion DP: Brandon Loper, Avocado & Coconuts
:15 sec cut down
Show Her What’s Possible
Concept + Art Direction: Athleta GIRL seasonal brand video around the value of showing young girls what is possible through mentorship and inspiration. Real people casting and location research + selections. Close collaboration with Editorial Director to develop script and tone. On-set art direction and post production editing direction.
Motion DP: Brandon Loper, Avocado & Coconuts
:15 sec cut down “Coach Her”
:15 sec cut down “Power Her”
:15 sec cut down “Inspire Her”
Girl Talk
Concept + Art Direction: Athleta GIRL seasonal brand video around the importance of language directed at young girls. Real people casting and location research + selections. Close collaboration with Editorial Director to develop script and tone. Art direction for title graphics. On-set art direction and post production editing direction.
Motion DP: Brandon Loper, Avocado & Coconuts
:15 sec cut down with title art
Powervita
Concept + Art Direction: Athleta Spring 2018 product video. Launch of new Powervita fabric and product, showcasing versatility of high and low impact use. Low budget video production, combined with still photography shoot. Casting + location selections. On-set art direction and editing direction.
Motion DP: Bea Grealy
