All Set

Athleta Girl Fall 2021

 

Concept + Art Direction: Athleta GIRL seasonal campaign around Fall 2021 Back to School, a monumental moment after major school shut downs from covid. Harnessing excitement and energy around kids being back together in school. Also highlighting the importance of cozy as a new way of life. Location + casting research + selections. On-set art direction in San Francisco Bay Area. Image selects for print + digital.

Photography: Jon Johnson

Production: BaM Productions

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