Festival (Up)Rising

Athleta Summer 2020

Concept + Art Direction: Summer 2020 Seasonal shoot for Athleta yoga lifestyle story. Inspired by strong sense of community and festival vibe. Set design for stage to elevate and differentiate within the dense landscape. Location + casting research and selects. On-set art direction. Image selects for print + digital, including newly launched Athleta Well App.

Photography: Steven Pan