Grateful For

Athleta Winter 2017

Concept + Art Direction: photo and motion shoot featuring professional dancers and models for the Holiday Winter 2017 season for Athleta. Visual concept was driven by the infusion of ballet, modern dance, and yoga movement and shape. Researched and sourced locations, as well as model casting and choreographers in London. Close collaboration with choreographer to develop movement for stills + motion. On-set art direction for stills + motion, and image selects for print + digital.

Photography + Motion: Will Davidson